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International Business (6th Edition), by Ricky W Griffin, Michael Pustay
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Successfully prepare for the international marketplace.
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An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments;� Exchange and International Financial Markets; Formulation of National Trade Policies;� International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management;� Human Resource Management and Labor Relations
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MARKET: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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- Sales Rank: #1005462 in Books
- Published on: 2009-02-06
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.10" w x 8.60" l, 3.45 pounds
- Binding: Hardcover
- 656 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Book
By Brittney
I am a student at Ferris State. My professor told us that he has had many books in his International Business class and that this one is by far the best and recommended that we keep it when the semester is over rather than sell it. It is very easy to follow and there are tons of interesting stories and graphics that go along with the reading. I like the book and I have been getting A's on all of my quizzes because it really is easy to understand and follow.
1 of 1 people found the following review helpful.
Great textbook, very broad in scope.
By Bernardo Silva
This textbook covers a lot, and well. I had a class this semester that used it, and this text was the highlight. I am definitely keeping it after the class is over.
The only problem is that authors spend a lot of time discussing the inner working of entities that only marginally affect the life of international businesses, like the European Union, the IMF and the World Bank. These are important organizations, but they move at a very different pace than businesses.
0 of 0 people found the following review helpful.
International Business, 6th ed.
By Becker7
This is a well-written textbook, full of interesting and unusual examples of international business within the global context. The authors have done their homework and give thoughtul coverage to the structure of business in individual countries and to national and world agencies that affect change in dominant and emerging markets. Their understanding of cultural differences that affect business is impressive. The book is attractively set up and useful.
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