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Build an online presence for your business with web marketing
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
- Provides invaluable advice for establishing a web presence and getting your message out with online advertising
- Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
- Explains how web analytics can offer you a better understanding of your web marketing efforts
- Details ways to establish an online voice with blogging and podcasting
- Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
- Looks at various options for getting your message onto mobile platforms
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
- Sales Rank: #523312 in Books
- Brand: Brand: For Dummies
- Published on: 2012-08-07
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.70" w x 7.40" l, 2.93 pounds
- Binding: Paperback
- 936 pages
- Learn digital marketing, top-to-bottom with timeless advice
- Includes SEO and social media
From the Back Cover
Kick off your online presence to build a following and achieve your marketing goals
Ready to advertise on the web, create buzz about your product, and start online conversations? From optimizing your site and analyzing traffic to blasting targeted e-mails and writing blogs, this collection of minibooks has you covered. You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!
- Go organic — follow steps to optimize your site for search engines to build up your organic keyword rankings
- Click it — enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right people
- Stay connected — initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through rates
- The write tool — get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive traffic
- Spread the word — dig into social media so you can reach out to customers, find new audiences, and build relationships like never before
- Get mobile — learn how to leverage the mobile channel by implementing best practices that will grow your audience
Open the book and find:
- Tips for making your website search engine friendly
- The essentials to monitor and improve your site
- The rules for setting up pay-per-click campaigns
- Ways to send targeted e-mails that avoid complaints
- How to write blog posts that keep readers coming back for more
- Strategies for creating an effective social media plan
- Techniques for getting started with mobile advertising
8 books in 1
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- Online Advertising
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Mobile Marketing
About the Author
John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.
Ian Lurie is President of Portent, Inc.
Marty Dickinson is President of HereNextYear.
Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
Michael Becker is the Managing Director of North America at the Mobile Marketing Association.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Tyler Leonhardt
Very informative
2 of 3 people found the following review helpful.
Good basic overview. Doesn't go deep into things. Might be too basic for a highly technical person.
By RobertsReviews
The breadth of topics is encouraging which is why I bought the book. I wanted a good survey of techniques so I could put together some ideas and decide what I wanted to concentrate on more deeply. This book filled that general need quite well. Because I am a software developer though, I found a lot of material repetitive or very basic. Tasks such as registering a domain, or signing up for Facebook. These are very simple tasks, but I can see where they might be difficult for some. If you are just starting out, this is a good book. It will serve as a survey and help you figure out the breadth of what you can do. As far as depth though, it doesn't go too deep which is what I would like on some topics, so I gave it 4 stars. It gave me a good start for what I needed, and now I will be looking to other books and online software tools as I implement some of the concepts presented.
14 of 15 people found the following review helpful.
This book is useful but the charts/ tables are rendered so poorly that it is difficult to make out the text.
By Alan Sim
The image problems are making it quite frustrating to read. I wouldn't recommend buying this book for the kindle/ kindle ipad app until, this issue is fixed
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