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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.
- Sales Rank: #527210 in Books
- Published on: 2012-09-25
- Released on: 2012-09-25
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .94" w x 5.31" l, .65 pounds
- Binding: Paperback
- 416 pages
Amazon.com Review
Amazon Exclusive Essay: Bill Vlasic on the Men who Battled for the American Auto Industry
Bill Ford: The great-grandson of Henry Ford realized he had to give up his job as chief executive in order to save the company. He confided to aides: “I’m not the best person to operate this place,” he said. “I want to get somebody who can do it right.”
Alan Mulally: The former Boeing executive’s fresh approach turned the company around and kept it from begging for a government bailout. “These three companies have been slowly going out of business for eighty years,” he said. “And their arrogance caught up with them.”
Rick Wagoner and Bob Lutz: They were convinced G.M. was on the right track, until the 2008 recession. Wagoner, G.M.’s chairman and CEO, lost his job after leading the Big Three to Washington for emergency assistance. “The moral of the story,” he said, “is never put yourself in a position where you have to go down there.” Lutz said, “Those people down there hate us.”
Kirk Kerkorian and Jerry York: The Las Vegas billionaire and his aggressive advisor tried to grab General Motors, but failed. “Wagoner has never accomplished anything,” said Kerkorian. York urged him to buy Ford shares – and ride Mulally’s turnaround plan. “It’s pretty damn clear to me that Ford has a huge sense of urgency compared to G.M.,” he said.
Steve Feinberg: The intense chairman of Cerberus Capital Management believed his private-equity company could turn Chrysler into a moneymaker, and so he bought the smallest of the Big Three carmakers from Daimler Benz. “What could be a better opportunity than an orphan in an industry that’s at the bottom?”
Sergio Marchionne: The crafty head of Fiat offered the Obama administration an alternative to letting Chrysler go broke which would liquidate tens of thousands of jobs. Marchionne knew Detroit was facing its reckoning in 2008. “I can smell the fear in this town,” he said. “I can feel it, the feeling of impending doom.”
Review
“Essential account of the United States auto industry.” (New York Times Book Review, Editor's Choice)
“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” (Wall Street Journal)
“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” (Financial Times)
“A deeply reported, full-on narrative in the style of Barbarians at the Gate or Game Change.” (Chicago Tribune)
“Once Upon a Car is the best book on the whole shebang that you are ever going to read... a critical history.” (Huffington Post)
“With almost anthropological precision, Once Upon a Car is a thorough and compelling account of the collapse of the domestic auto industry” (Cleveland Plain Dealer)
“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in Once Upon a Car” (Fortune.com)
“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” (Publishers Weekly)
“Terrific... better than most novels... truly fascinating.” (Free Lance Star Virginia)
“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” (800ceoRead)
“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.” (strategy-business.com)
From the Back Cover
Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler. In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time. Once Upon a Car is a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.
Most helpful customer reviews
31 of 31 people found the following review helpful.
Once Upon a Car
By jm2
Like the previous reviewer,i was also employed for a car company.Over 30 yrs at GM. Mr. Vlasic's book is one of the only ones I have read lately that really captured the essence of what took place in the domestic auto industry over the last several decades,and more specifically ,what happened since 2005.It is an unbiased telling of a very important chapter in American history.The book is so well written,it was very difficult for me to put it down.Knowing many of the characters mentioned in the book made it that much more relevant and interseting.
I've had the opportunity to have read pretty much every book that has been written about the Detroit car biz over the past decade,and I would put this one near the top for both storytelling,and an objective analysis of the ills and triumphs of the domestic auto industry.If you have even the slightest interest in the automotive business,and the people that run it,this book is a must read.
0 of 0 people found the following review helpful.
One of the BEST! I was so intrigued by the content of ...
By AdvancingTheFrontiersofKnowledge
One of the BEST!
I was so intrigued by the content of this book that I could not put it down. I read all night long. Very fascinating. Well written. Not biased. This is an account of the Big Three American automakers from Detroit, MI. Ford, General Motors and Chrysler are depicted in outstandingly vivid literary portraits with such artistic quality that it draws you deeply into the history of this era. It is an easy to read book. Highly recommended to anyone interested in the U.S. auto industry, especially during the recent economic recession.
0 of 0 people found the following review helpful.
Not your typical business book
By RaymondReddington17
This reads more like a mystery/intrigue novel than a business book. It holds your attention, keeps complicated situations relatively simple, and really draws you into the drama that the automakers were facing in the mid-2000's. If you enjoy following the automotive industry you'll love this book.
I'd also recommend Taken for a Ride - another well written book that takes a behind the scenes look at Daimler Chrysler. That knowledge will make the Chrysler parts of this book even more interesting as you watch that merger unraveled.
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